This archive report was first published on 3 December 2019.
Kenya's tourism industry is on the rise, with the country's favourable weather and growing popularity making it an attractive destination for tourists.
According to a PwC report, 'Hotels outlook: 2019–2023 Future resilience', Kenya's tourist numbers have increased by almost 70% thanks to the rise of Airbnb.
With tourism fetching the country a significant amount of revenue, it's time to consider turning spare rooms into income generators.
Kenya's Tourism Growth ¶
Kenya has won several accolades, including the World Travel Awards, where it was named the World's Leading Safari Destination in 2018.
The Rough Guides also named Kenya as one of its top-10 destinations, further solidifying the country's position as a popular tourist destination.
Search trends show that three-star hotels in Kenya are generating much of the interest among tourists, with a 37.3% growth in visitor numbers for 2018.
Kenya's aggressive marketing has resulted in more flights to the country, making it easier for tourists to visit.
The convenience of the evisa process and improved transportation within the country are also driving tourism growth, according to PwC.
Adventure travellers are another key attraction, with this segment growing as a component of the market.
By utilising spare rooms, Kenyans can tap into this market and earn extra income to help them survive the tough economic times.
As one Kenyan writer puts it, 'Kenya is my home and its development and growth my motivation.'
With the country's tourism industry on the rise, now is the perfect time to consider turning spare rooms into income generators.
