This archive report was first published on 2 December 2019.
December 2, 2019, marked a significant milestone for Naivas, a leading supermarket chain in Kenya, as it was named the top Visa merchant in the country.
According to Visa International, Naivas has the highest number of card transactions in Kenya, with cashless payments accounting for over 39 percent of all its transactions.
Naivas has an estimated 1,320 card swiping machines in its 58 outlets, making it a hub for card-based payments in the country.
Naivas chief commercial officer Willy Kimani expressed the retailer's commitment to growing its Visa-based payments platform, which is speedy and seamless compared to cash transactions.
“Kenyans increasingly prefer to use card and mobile payments for their purchases, necessitating that we move with the times and deliver seamless, speedy payment platforms that ensure they spend the least time at the till,” Mr Kimani said.
Visa remains locked in stiff competition with its rival MasterCard for the country’s growing market in card-based payments.
Naivas has tapped into the growing demand for Visa-based payments, which are considered more secure than cash payments, across the country.
