This archive report was first published on 2 December 2019.
On a rainy Friday night in Nairobi, the University of Nairobi campus came alive with music as the third edition of the Infinix 'Beat Ya Campo' singing competition took place on December 2, 2019.
The event, which aimed to identify and support potential stars among students with great musical talent, drew top Kenyan musicians and featured amazing performances from Khaligraph, Juacali, Sailors, Fena, Nadia, Bensoul, and Ochunglo Family.
According to Infinix Kenya Brand Manager Zhiang Qiang, the competition was designed to bring talented students a step closer to their dreams by providing them with platforms and opportunities.
“The next generation of the Kenyan youth communicate majorly through music, and if you check majority of them are very talented but they lack the suitable platforms to express their amazing talents and show to the world,” Qiang said.
The overall winner of the competition will sign a recording deal through Boomplay music, a digital music service developed by Tecno Mobile, which aims to build the largest and most sustainable digital music ecosystem in Africa.
