This archive report was first published on 1 December 2019.
Kenyan influencer Joy Kendi's recent trip to Abu Dhabi for a Formula One event has sparked controversy online, with many questioning her qualifications to attend the event.
According to reports, Joy's trip was sponsored by LYFT, a British tobacco-free nicotine pouch maker that entered the Kenyan market recently.
However, some Kenyan Formula One enthusiasts felt that LYFT should have chosen a more 'reletable' candidate for the trip, implying that Joy was not knowledgeable enough about Formula One to represent the brand.
Others defended Joy, stating that she was just another Kenyan trying to secure the bag in a tough economy.
It's worth noting that Joy's trip was not the first time a Kenyan influencer has faced backlash for their involvement in a sponsored event.
