This archive report was first published on 30 November 2019.
PRSK Awards for Excellence 2019: Media Edge Public Relations Takes Home Top Honors ¶
On November 22, 2019, the Public Relations Society of Kenya (PRSK) held its 19th annual Awards for Excellence gala dinner at the Movenpick Hotel and residences in Westlands, Nairobi. The event recognized and celebrated outstanding achievements of public relations and communications practitioners in Kenya.
Media Edge Public Relations took home the overall PR campaign of the year award after bagging awards in the consumer relations and financial communication categories. The company's success marked a significant milestone in the Kenyan public relations and communications industry.
Other winners included Hill and Knowlton Strategies Kenya, which scooped the PR event and social investment campaign categories, and Apex Porter Novelli, which took home the public sector and new media campaigns of the year awards. Profit and Profit and Loss Consulting company won the corporate publication of the year award, while KCB Group, Barclays Bank Kenya, Higher Education Loans Board, and Kenya Revenue Authority won in the not for profit, internal communication, crisis communication, and reputation management and partnership engagement initiative of the year categories, respectively.
Speaking at the awards ceremony, PRSK President Wilfred Marube acknowledged the important role public relations practitioners play in the success of campaigns. He said, 'We are here to celebrate the hard work you have put in this past year. Not just by giving you a trophy but by honouring the effort you put in behind the scenes.'
The event's chief guest, Juma Asiago, who is the global coordinator of safer cities program at UN Habitat, emphasized the need for public relations professionals to adapt to disruptive changes in the industry, integrating both digital and non-digital tools.
The PRSK Awards for Excellence have been recognizing and celebrating outstanding achievements of public relations and communications practitioners in Kenya since 2000. The awards reflect the level of competitive services offered in the Kenyan public relations and communications industry.
