This archive report was first published on 29 November 2019.
On November 29, 2019, Kellogg Company announced a significant partnership with Tolaram group, a move aimed at expanding its presence in West Africa.
The partnership involves Kellogg paying $450 million for a 50% stake in Multipro, a food sales and distribution company owned by Tolaram. This deal also includes an option for Kellogg to acquire a stake in Tolaram's African unit.
With this partnership, Kellogg will gain access to Multipro's extensive distribution network in Nigeria, Ghana, the Democratic Republic of Congo, Ivory Coast, Cameroon, and Ethiopia.
Headquartered in Battle Creek, Michigan, the Kellogg Company is a leading American multinational food manufacturing company. Its product portfolio includes popular brands such as Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It.
