This archive report was first published on 29 November 2019.
Published on November 29, 2019, Nigerian music has made a significant impact on the international market, with artists like Yemi Alade, Teni, Chidinma, Mr. Flavor, Davido, Tiwa Savage, and Burna Boy gaining recognition worldwide.
One reason for their success is their ability to adapt and innovate, often releasing Extended Plays (EPs) instead of full albums. An EP typically consists of three to six tracks, making it a more cost-effective and efficient way to produce music.
Considering the rise of Gengetone in Kenya, which has affected the presence of Nigerian music on local airwaves, Kenyan artists may benefit from adopting the EP format. This could help reduce the financial burden of album launches and increase reachability.
By focusing on EPs, Kenyan artists can create a more focused and engaging listening experience for their audience. Instead of releasing a full album with multiple tracks, they can concentrate on producing high-quality EPs with a few standout songs.
As the music industry continues to evolve, it's essential for Kenyan artists to stay adaptable and explore new formats like EPs. By doing so, they can stay competitive and relevant in the ever-changing music landscape.
