This archive report was first published on 28 November 2019.
Published on November 28, 2019, Safaricom and Jumia have launched a joint promotion that rewards customers with a 5% discount when they use M-Pesa to pay for goods and services on Jumia's online marketplace.
The Lipa Na M-Pesa Black Offer is available in over 300 malls and outlets across Nairobi, Mombasa, Nakuru, Eldoret, and Kisumu. Customers who make a payment with Lipa Na M-Pesa at any of these outlets will receive an SMS notifying them of their reward.
According to Safaricom's Chief Financial Services Officer, Sitoyo Lopokoiyit, 'This is a season for celebration with our families and friends. At Safaricom, we will be rewarding our customers every time they pay with M-PESA by giving them 5% of their spending back.'
The offer is applicable for every transaction during the period, with a maximum cashback of Ksh20,000. Mobile spending is the most popular mode of cashless payments in the country, accounting for more than eight out of every ten such transactions, according to Central Bank of Kenya data.
The Jumia Black Friday market season runs from November 8 to November 29, but customers who pay with M-Pesa will be able to enjoy the offer until December 1.
