This archive report was first published on 28 November 2019.
Unlock the Power of Pinterest for Your Business ¶
Published on November 28, 2019, Pinterest has evolved beyond being a platform for pinning photos and ideas. As a small business owner, you can now grow your business on Pinterest's new shop feature, an online store designed to help merchants thrive during the holiday season.
Imagine creating a shop out of your favorite pins – that's exactly what Pinterest has done, selecting 17 lucky brands to feature in a curated pin-shop. But how can you market your products on Pinterest? The merchants chosen will have profiles with curated boards replaced by merchant profiles, and all pins within the boards will be shoppable products.
Get Started with These 8 Tips ¶
- Create a Pinterest business account by joining as a business and providing the necessary information, including your email address, password, business name, and category.
- Complete your profile to make your business page appealing, including a profile picture, adding information about yourself and your business, and saving the settings.
- Confirm your website by ensuring your website link works, allowing people to pin your work and see your logo or profile picture below the Pin.
- Start creating boards and sharing content to give Pinners a reason to follow your account or one of your boards.
- Clearly label your pins with a description and choose an appropriate category, and make boards secret until they're ready to go.
- Add save buttons to your site to allow people to save your pins and come back to purchase or use them later.
- Use great visuals, such as bright colors and clear photos, to make your page visually appealing.
- Use analytics to know what's driving people to your site and make data-driven decisions.
