This archive report was first published on 22 November 2019.
On November 22, 2019, Showmax, a Naspers-owned subscription video-on-demand service, launched mobile-only plans in Kenya, Nigeria, and South Africa to increase access to video content in Africa.
The new mobile plan costs 50% of the standard Showmax package but still features 100% of the same video content.
Speaking about the launch, Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, said: 'This is all about an African service developing a solution that meets the needs of African consumers.'
According to Ekdahl, customer feedback consistently points to local content and sport as some of the things that people value most from Showmax.
With the new mobile plan, users will have access to top African content, first and exclusive international series, the best kids' shows, and live sport, including weekly matches from the English Premier League, Italy's Serie A, and Spain's La Liga.
The plan targets majority of users in Africa who are mobile-only users and not computer or smart TV users.
Video resolution peaks at standard definition to help reduce data consumption, and as a product for the individual, one concurrent stream is included in the plan.
The same 14-day free trial and ability to cancel anytime applies.
Comparison of Showmax plans:
