This archive report was first published on 22 November 2019.
Apple's decision to remove customer reviews from its online store has left many wondering about the company's intentions.
According to AppleInsider, the change occurred around November 17th, 2019, with the entire buyer review section missing on Apple's online retail store page.
While Apple is known for its excellent after-sales customer support, this move may raise concerns about the company's commitment to transparency and customer feedback.
Customer reviews are often read by potential buyers to assess the longevity of a product and the experience of other users, making their removal a significant change.
It's possible that Apple decided not enough people were reading through customer reviews or that it didn't hold enough value for the cost of maintaining it.
However, the company has data on how often these reviews are being read, and it's unclear why they would remove them without a clear reason.
One possibility is that this is only a temporary change, and Apple could be revamping this section for a future return.
But just because customer reviews have been pulled from the Apple online store, doesn't mean customers should be worried about making a future purchase.
Apple's products can be found at other retailers like Amazon, Best Buy, and B&H, where customers can check out reviews and ratings for better guidance.
