This archive report was first published on 21 November 2019.
On November 21, 2019, a crucial insight was shared in the startup world: operating in the middle ground with a simple marketplace or mediator model is not a sustainable strategy.
Traditional players continue to thrive with unsexy business models, while many unicorns in the disruption space struggle to find their path to profit.
Thinking differently about asset ownership and offline elements that are central to service experiences is key to success in this space.
