This archive report was first published on 21 November 2019.
On October 18th, Safaricom (NSE: SCOM) announced new internet packages designed to provide stable high-speed connectivity for small to medium-sized businesses at affordable costs.
The new pricing structure includes three options: Ksh3,999 for 3 Mbps monthly unlimited internet connectivity delivered through Safaricom Fibre, Ksh5,499 for 5 Mbps, and Ksh14,999 for 10 Mbps.
According to Safaricom CEO Michael Joseph, the new packages are part of the company's commitment to being 'Simple, Transparent and Honest' across all its products and operations.
As part of this pledge, Safaricom aims to optimize its response time and deliver simple solutions with easy and transparent processes.
The company has already connected close to 3,000 buildings to its proprietary fibre infrastructure and plans to have another 1,500 buildings connected by March 2020.
As part of its brand refresh campaign, Safaricom introduced a single calling and SMS plan, and a single data plan for all customers, offering calling minutes and SMS, and data bundles with no expiry.
Customers can also purchase calling minutes, SMS, and data bundles for any amount from as low as Ksh1, upon which they can see how much resources they will get before the purchase is completed.
The company has also increased its data bundle sizes by more than 45% especially for the more affordable price points of between Ksh 1 and Ksh20.
