This archive report was first published on 19 November 2019.
On November 29, 2019, Black Friday mania swept across the globe, with many consumers seeking the best deals on various products. In Kenya, Jiji.co.ke, a prominent classifieds marketplace with 10 million unique active users, did not stay behind. The platform created a separate webpage for Black Friday deals, featuring the biggest discounts on mobile phones and other products.
According to Jiji.co.ke, the top offers board is a computer algorithm-driven feature that aggregates ads with the hugest discounts, giving all sellers an equal footing. This means that no human being is engaged to select which ad is good enough to be shown on the top offers board.
Benefits of Being on the Top Offers Board ¶
By being featured on the top offers board, sellers can gain increased awareness, recognition, and revenue. The board will be popularized during November to attract more people to Jiji compared to other months, making it an ideal opportunity for businesses to take off dramatically on Black Friday.
How to Get There ¶
With over 150,000 sellers placing adverts on Jiji.co.ke, the competition is fierce. However, by offering top offers, Jiji.co.ke provides sellers with a chance to get on the radars of potential buyers, making it easier for them to attract more customers.
