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Safaricom Backs Ladies European Tour with Sh23 Million

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Nyakundi Report

Newsroom 2 min read

This archive report was first published on 19 November 2019.

On December 5-8, Vipingo Ridge's PGA Baobab Course will host the Ladies European Tour tournament, marking the first time professional lady golfers have played competitively in the region. The event will also be the final tournament of the 2019 season.

As a key sponsor, Safaricom is promoting the growth of sports and sporting talent in Kenya. The tournament presents an opportunity to elevate Kenya as a golfing destination and encourage ladies to take up the sport.

According to Safaricom's acting CEO Michael Joseph, 'We are honored to be a key sponsor as Kenya and the region hosts its first ever Ladies European Tour (LET). At Safaricom, we have always been keen at promoting the growth of sports and sporting talent in the country.'

General admission tickets are available for Sh1000 per day, while VIP tickets will go for Sh10,500 per day or Sh45,000 for a week-long VIP pass. The VIP ticket offers exclusive access to the Clubhouse rooftop, priority views over the golf course, and premium food and drinks.

The tournament has attracted a field of 108 golfing stars from around the world, with a prize fund of Sh34 million (300,000 Euros). Among the participants are Tiger Woods' niece, Cheyenne Woods, and Norway's Marianne Skarpnord.

With a live broadcast expected to reach millions of viewers worldwide, the event will showcase Kenya as a unique golfing and holiday destination.

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