This archive report was first published on 19 November 2019.
Black Friday, once a one-day event with incredible shopping deals, has evolved into a month-long marketing frenzy. Companies are now using creative tactics to make you believe you're getting a great price, but are they really?
With the rise of 'Black November' and 'Super Friday Deals,' it's become increasingly difficult to determine if a deal is genuine or just a marketing ploy. Our minds are wired to love deals, but most of the time, the slashed prices are nothing more than a clever marketing strategy.
So, how can you spot a real deal? Here are some simple steps to follow:
- Don't fall for the original vs new price comparison. Instead, research the item's price from weeks or months ago.
- Only buy an item if you've been planning to get it or need it. Don't justify a purchase just because it's on sale.
- Verify the item's price history to ensure you're getting a genuine deal.
- Trust your instincts and research the merchant to ensure they're reputable.
- Check the shipping price and delivery timelines to avoid being misled.
In Kenya, many ecommerce sites are guilty of price manipulation, making it seem like you're getting a 50% discount when, in reality, the original price was inflated. Don't fall for these scams – do your research and ensure you're getting a genuine deal.
Remember, deals are meant to force you into impulse buying. Stay vigilant and happy shopping. Come January, prices will indeed fall, and it will be for real.
