This archive report was first published on 14 November 2019.
StarTimes has launched an ambitious subscriber retention strategy, upgrading its users to higher bouquets on both terrestrial and satellite platforms.
Subscribers will receive automatic upgrades for the first two weeks upon renewal of their monthly bouquet of choice. This move aims to increase customer satisfaction and retention.
According to StarTimes Regional Director of Marketing, Mr. Aldrine Nsubuga, the company acknowledges the need to grow value for its subscribers. He stated, “We acknowledge the need to progressively grow value for our subscribers which has advised our new campaign to offer them access to more premium channels at the cost of lower bouquets while still increasing our investment in local productions key in not only being competitive on price but also with the premium local content that will be available on our platform moving forward.”
Additionally, StarTimes has introduced three fresh local shows during the festive period, including Next Superstar, Nira, and Paper boat, which will be available on Rembo TV, the broadcaster’s exclusive local content channel.
On the satellite television platform, Nova bouquet subscribers will be upgraded to Smart bouquet for the first two weeks, while Smart bouquet subscribers will be upgraded to Super bouquet. Super subscribers will also receive ten extra days for every monthly subscription made.
Furthermore, StarTimes has extended a 25% price drop for its terrestrial and satellite set-top boxes. The company’s terrestrial pay television set-top boxes will now retail at Ksh 1,499, down from Ksh 1,999, inclusive of one month classic bouquet subscription. The satellite Combo full kit, comprising a decoder, dish, and accessories, will now retail at Ksh 2,999, down from Ksh 3,999, inclusive of one month super and classic bouquet subscription.
StarTimes digital television sets will also see their retail price drop by between 10 to 15%. The 24-inch set with CUM slot will now retail at Ksh 11,999, while the 24-inch set with CUM card, smartcard, and Super bouquet will retail at Ksh 13,499. The 32-inch digital TV with CUM slot will now retail at Ksh 14,999, and the 32-inch TV with CUM card, smartcard, and two months Super bouquet will retail at Ksh 16,499.
The 43-inch digital television sets with CUM slot will now retail at Ksh 27,999, and the 43-inch TV with CUM card, smartcard, and two months Super bouquet will retail at Ksh 29,499. The 55-inch Smart digital TV will retail at Ksh 69,999.
Mr. Nsubuga concluded, “The product discounts will run from November to 15th January 2020, while the subscription upgrades will run till 31st January 2020. During this period, we believe we will experience increased subscription renewals while attracting more subscribers on our platform as Kenyans take advantage of the product discounts.”
