This archive report was first published on 14 November 2019.
With nearly 50% of Baby Boomers, 77% of Gen X, and 90% of Millennials on social media, businesses can't afford to miss out on this opportunity to reach their target audience.
According to a study, 29% of Americans consider social media as the primary reason to learn about products and services they want to buy.
Stuart Crawford, a marketing specialist, emphasizes that building a social media presence requires significant time and effort, but automation can help create a social media brand that customers love.
By automating social media, businesses can cut labor costs by maximizing efficiency, create consistency, generate brand recognition, offer social proof, and reach marketing goals faster.
Automation can give one social media specialist the power of 10, increasing social media engagement and following, and delivering results that matter.
Some popular tools for automating social media include Hootsuite, AgoraPulse, and Buffer, which offer features such as scheduling and repeating posts, tracking mentions and engagement, and collaborating with team members on campaigns.
For more tips on using technology to propel your business, visit https://www.pciicp.com.
