This archive report was first published on 12 November 2019.
On November 14th, Samsung is set to launch its highly anticipated Galaxy Fold in Kenya, marking a significant milestone for the company in the East African market.
The Galaxy Fold, which was initially launched in September, has been making waves globally with its innovative design and impressive features. The device boasts two displays, a 4.6-inch front display that can transform into a 7.3-inch tablet and back again.
Despite its high price tag of $1,980 (Kshs 202,890), the Galaxy Fold has been selling well in other markets, including China, where all units of the CNY15,999-priced phone sold out in five minutes during the 11.11 sale.
With its strong presence in Kenya, Samsung is expected to make a significant impact in the market with the launch of the Galaxy Fold. The device is clearly targeted at a niche group of enthusiasts who want to experience the bleeding edge of technology.
However, the launch of the Galaxy Fold in Kenya also raises questions about the company's strategy in the market. Is Samsung bringing the device to make a name for itself, or is it a genuine attempt to cater to the needs of Kenyan consumers?
Only time will tell, but one thing is certain - the launch of the Galaxy Fold in Kenya is a significant event that will be closely watched by tech enthusiasts and industry observers alike.
