This archive report was first published on 10 November 2019.
On Saturday, November 9, 2019, a highly anticipated boxing rematch took place between Britain's KSI and American Logan Paul. The two YouTube celebrities faced off in a cruiserweight bout, with KSI emerging victorious.
The fight, which was a hit with audiences, marked a significant moment for social media influencers in the world of professional boxing. It remains to be seen whether this success will help such fighters capture mainstream respect.
