This archive report was first published on 8 November 2019.
Personalisation has become a key aspect of the hospitality industry, with hotels offering tailored experiences and services to their guests. However, a new trend is emerging - personalised pricing.
According to Hasnain Noorani, managing director of PrideInn Group of Hotels, not all guests are equal, and their profiles can differ significantly. This means that a 'one-size-fits-all' approach to pricing may not be effective.
Noorani notes that guests are increasingly expecting perks and promotions based on their personal profiles, and this trend is likely to continue. However, this raises questions about whether personalisation should be extended to pricing, and how this would affect rate parity.
One of the key concerns is the use of social media following as an incentive to promote a hotel in exchange for lower rates. While this may seem like a clever marketing strategy, it raises ethical concerns about the use of personal data.
On the other hand, personalised pricing could prove to be a beneficial strategy for both hotels and guests. By rewarding customers with hard dollars, hotels can offer more freedom in regard to their spending, and guests can feel like they are saving money when booking a hotel.
Ultimately, the key to success lies in understanding the needs and feedback of guests. By keeping their needs in mind, hotels can determine the best and most efficient action plans to attract and retain customers.
Published on November 8, 2019
