This archive report was first published on 7 November 2019.
Naivas supermarket has kicked off the festive season with a Ksh30 million cashback program, aiming to inject some warmth into the holiday shopping atmosphere. The campaign, which is part of the retailer's nine-year tradition known as 'Kikwetu', is designed to draw and reward Kenyans across its branches.
Speaking during the launch, Naivas Chief Commercial Officer Willy Kimani said the retail chain wants to ensure that Kenyans can enjoy the festive season despite the challenges posed by the slow economy. '2019 has been a tough year for Kenyans and we want to ensure they can enjoy the festive season, despite the hassles it comes with it,' he said.
Naivas hopes to inject some warmth into the holiday shopping atmosphere with its campaign, 'Usiwe na was, krisi ni Naivas'. The retailer expects to open at least two new stores in Nairobi and Kiambu counties over the next eight weeks, bringing its total footprint to 58 outlets.
As part of the cashback program, the firm is rolling out a system that ensures 250 shoppers receive Ksh2,000 daily in the form of vouchers. In addition, Naivas has worked out highly discounted prices on selected items during the festive season.
Naivas will also increase focus on in-store action as it looks to capitalize on the social shopping trends. 'It's all building out and amplifying the thought that it is important to create some fun experiences for customers to engage with and give them reasons to visit and spend time at our outlets,' said Mr Kimani.
