This archive report was first published on 6 November 2019.
As Kenya's economy struggles, the job market has become increasingly competitive. Employers are looking for individuals who can deliver results, not just try their best.
Journalist Jenny Luesby recalls her own experience in the workforce, where 'A for effort' was not enough. She had to produce high-quality work to succeed, and those who failed to meet expectations were let go.
Today, the situation is no different. With half of Kenya's population under the age of 19, the millennial generation is dominating the workforce. However, unlike in the West, where older staff are still prevalent, Kenya's growth sectors are staffed by much younger people.
Studies have shown that the millennial generation has a shorter attention span and is more narcissistic. However, as Luesby notes, this may be a temporary phase. The frontal lobe of the brain, which drives responsibility and caution, is not fully formed until the age of 25.
Ultimately, there will be two types of individuals emerging from this generation: those who work hard and expect to be judged by their performance, and those who remain stuck in the 'A for effort' mentality. The performance chasers will be the ones who succeed in this tough job market.
