This archive report was first published on 6 November 2019.
On August 1, 2019, KCB Group, WPP-Scangroup, and Strathmore Business School launched a programme to equip university students with the necessary skills to launch their marketing careers.
The programme, known as 'The Crucible', aims to create a sustainable talent pipeline for the marketing and communication industry.
As part of the programme, the inaugural Crucible National Student Marketing Competition was launched, bringing together marketing and communication students from major public and private universities in the country.
The competition required students to create an integrated marketing communication campaign for select KCB Group products.
Speaking during a roundtable event, WPP-Scangroup Group Chief Executive Officer Bharat Thakrar said, 'Our most valuable business asset are the people working within WPP-Scangroup. Their insights, ideas, inputs and executions have helped our clients sustain and grow their business over the years.'
Strathmore Business School Head of Marketing Faculty Dr James Njuguna added, 'We hope this initiative will address some of the concerns of employers regarding the lack of practical knowledge in marketing and communications students.'
The winning team will receive paid internships with a WPP-Scangroup agency, a purchase offer from KCB to commercially develop their campaign idea, and other prizes.
