This archive report was first published on 6 November 2019.
On August 1, 2019, WPP-Scangroup and KCB Group partnered with Strathmore Business School to launch a talent incubation program called 'The Crucible' aimed at creating a sustainable talent pipeline for the marketing and communication industry.
The program kicked off with the inaugural Crucible National Student Marketing Competition, an industry-wide initiative that brought together marketing and communication students from all major public and private universities around the country to create an integrated marketing communication campaign for select KCB Group products.
The competition allowed students to put into practice what they learn in their advertising, public relations, marketing research, and digital marketing classes.
The winning team will receive paid internships with a WPP-Scangroup agency of their choice, a purchase offer from KCB to commercially develop their campaign idea, and other prizes.
Speaking during a roundtable event, WPP-Scangroup Group Chief Executive Officer, Mr. Bharat Thakrar, said that the partnership will help promote the industry, build skills, and create a future pipeline of talent.
“Our most valuable business asset are the people working within WPP-Scangroup. Their insights, ideas, inputs, and executions have helped our clients sustain and grow their business over the years,” said Mr. Thakrar.
