This archive report was first published on 6 November 2019.
On November 6, 2019, Apple's latest iPhone 11 range made its debut in Kenyan stores, with a promising start to sales.
According to Redington Kenya, the official distributor, the iPhone 11 Pro and iPhone Pro Max series received a good reception, with 1,000 pre-orders made within 15 days of its introduction.
Redington's sales head for East Africa, Amit Bose, noted that Kenya is the biggest market for iPhone products in East Africa and the firm aims to exceed sales recorded from previous series.
"We have seen many pre-orders in excess of 1,000 and this is much bigger than last year's number from other series. The growing middle class is the big thing in Kenya," Mr. Bose said.
The iPhone 11 Pro will be priced at $1,000 (Sh100,000), while the iPhone Pro Max will be priced at $1,500 (Sh150,000). The key distinctive features between the two phones are screen size and camera capabilities.
Redington has partnered with product financing company, Aspira, to offer loans for buying the devices, with repayments spread over a given period of time.
