This archive report was first published on 6 November 2019.
Truecaller, a leading caller ID and spam filtering app, has announced the launch of its developer program in Kenya. This move comes as the company continues to experience rapid growth in the country, with its app becoming the second-highest-grossing app in Kenya.
Since opening its Africa headquarters in Nairobi, Truecaller has witnessed significant traction in the region. The company has consistently topped the App Store Charts across Africa for the past three years, with its Premium services launched in 2018 contributing to its success.
Truecaller's app, which allows users to identify and filter out spam calls and SMS, has over 23 million daily active users in Africa. The service identifies over 1.1 billion calls on a monthly basis, with 100 million of these calls being spam or scam-related - a 120% increase compared to last year.
According to the company, it has over 1.5 million daily active users in Kenya alone. Truecaller's app is blocking and filtering out over 8.2 million calls (86% increase compared to last year) and 17 million spam SMS on a monthly basis (21% increase compared to last year) in the country.
The Developer Program launched by Truecaller will enable third-party app developers, digital businesses, and startups in Kenya to utilize the company's free software development kit (SDK) to verify users on their apps instantly using their Truecaller account credentials with a one-touch and One Time Password (OTP) free experience.
“With this phenomenal growth that we are seeing, we want to increase our footprint and expand our local team here in Kenya to cater to this growth. Moving forward our ambition is to engage more deeply with the local startup community to help them grow their products by leveraging the Truecaller platform,” said Zakaria Hersi, Director of Partnerships, Africa at Truecaller.
