This archive report was first published on 5 November 2019.
On November 4, 2019, Facebook unveiled a new logo that signifies its parent company, encompassing a range of brands including Facebook, Instagram, WhatsApp, and others.
The logo features the word 'Facebook' in a generic font, alternating between blue, green, and hues of purple, red, and orange, which represent its various brands.
Blue is associated with Facebook, green with WhatsApp, and purple, red, and orange with Instagram.
A GIF showcases the word mark displaying in different colors to represent the diverse brands.
According to Facebook, the new logo aims to better communicate its ownership structure to users and businesses.
