This archive report was first published on 31 October 2019.
On September 22, 2019, Gor Mahia FC fans sang their slogan in a match against KCB at Kenyatta Stadium in Machakos County.
Just a few weeks later, on October 23, 2019, the club signed a five-year partnership deal with Agro Chemical, a state-corporation based in Kisumu.
Under the mutually beneficial pact, Agro Chemical will use Gor Mahia's vast fan base and branches to market their flagship spirit products, Patriot Gin and Patriot Vodka.
As part of the deal, Gor Mahia will earn Sh5 for every bottle sold, and Agro Chemical has also advanced Sh2 million to the club to help them prepare for an upcoming trip to DR Congo.
According to Agro Chemicals and Food Company Chief Executive Officer Ashok Agrawal, the partnership aims to place their product at the top of the spirit drinking chain and help Gor Mahia financially.
“Football is not new to us since we have in the past sponsored a team in the top league and second division. This time, however, we decided to go for a partnership we believe works for both the football team and the company. That is why we chose Gor Mahia,” he said.
