This archive report was first published on 29 October 2019.
Published on October 29, 2019, an independent socio-economic impact report by Accenture highlights Multichoice's significant contribution to the Kenyan economy.
The report, commissioned by Multichoice, evaluated the company's economic impact through its records on procurement of goods and services in its supply chain and associated ripple effects through the economy.
Accenture measured Multichoice Kenya's direct contribution to Kenyan GDP through the sum of its profits, wages, and taxes paid in Kenya, revealing a total value of $573.8M between 1 April 2015 and 31 March 2019.
"The report highlights the value created for the economy and society, the creative industry, adjacent industries, and consumers," said Ruth Omondi, Ag. Finance Manager at Multichoice Kenya.
The report's key highlights include:
- Entertainment anytime, anywhere: Direct investments contributed a total value of $219.3M to Kenya's economy over the period.
- The most loved Kenya's storyteller: Investment in local content contributed $138M over the period.
- The Empowered Supply Chain: Contribution to the country via the supply chain injected $203.6M throughout the value chain.
- Enriching the lives of the Kenyan Community: Multichoice's CSI initiatives and investments contributed $12.9M over the period.
According to Ruth Omondi, "We thank our customers for their continued support over the years. The success of our business is as a result of our customers' loyalty and contribution. We continue to remain committed to our promise of enriching lives and delivering value to our customers by making great entertainment more accessible,"
