This archive report was first published on 29 October 2019.
On October 29, 2019, Equitel unveiled a new telephony bundle that combines talk-time and insurance cover, catering to the diverse needs of its customers.
The bundle, priced as low as Ksh 1,249 per month, includes 500 minutes across all networks and a free Riziki cover of up to Ksh 2,500 per night in case of hospitalization.
For customers who purchase a bundle valued at Ksh 2,499, they will receive 1,000 minutes and a free Riziki cover for themselves and their family. Additionally, the customer and any family member will receive up to Ksh 2,500 per day as compensation for lost income when hospitalized.
Riziki, a mobile-based insurance product provided through Equitel and underwritten by Britam, was launched in March 2018. This insurance cover secures daily earnings through a daily compensation to the customer in the event of hospital admission for three days or more.
With over 280,126 Equitel subscribers already on Riziki Cover, the company aims to increase its value offering and attract more subscribers with this new bundle.
