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Multichoice Injects Sh59 Billion into Kenya's Economy

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Nyakundi Report

Newsroom 1 min read

This archive report was first published on 29 October 2019.

On October 24, 2019, MultiChoice Kenya's socio-economic impact report was launched, highlighting the company's significant contribution to Kenya's economy.

According to the report, MultiChoice Kenya has injected Sh59 billion into the country's economy between April 1, 2015, and March 31, 2019. The report, conducted by Accenture Strategy, evaluated the company's economic impact through its procurement of goods and services and associated ripple effects.

“The report highlights the value created for the economy and society, the creative industry, adjacent industries and consumers,” said MultiChoice Kenya acting Finance Manager Ruth Omondi. “It provides an overview of the impact that MultiChoice has on both internal and external stakeholders and places the company in the context of the entire Kenyan economy while demonstrating the success of the business over the years,” she added.

Accenture Strategy principal director Wolfgang Popp emphasized the importance of companies focusing on adding value to the community they operate in, not just profits.

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