This archive report was first published on 28 October 2019.
Kenyan betting companies have been under scrutiny for their investments in local sports, with many opting to sponsor grassroots football instead of top-tier leagues.
According to a report, the revenue generated by Kenyan betting companies is not sufficient to invest heavily in local sports, despite their huge profits.
However, some companies like Odibets are making an effort to promote local sports, with a focus on grassroots football.
Odibets' country marketing manager, Aggrey Sayi, emphasized the company's commitment to abiding by the laws and regulations set by the regulators, parliament, and tax authorities.
"Oh, as Odibets we don’t want to mess with the laws of the day," Sayi said. "We have seen how they can tackle you adding that their licence is validated as they continue to abide by the rules and laws set by the regulators, parliament and tax authorities."
Odibets has partnered with former Harambee Stars coach, Jacob ‘Ghost’ Mulee, through his organisation Atotos, to help upcoming stars showcase their talent to Swedish football scouts.
As part of its grassroots initiative, Odibets has also launched a kits sponsorship program, which has achieved milestones in its first year.
