This archive report was first published on 28 October 2019.
Published on October 28, 2019, James Ndung'u's story of transitioning from an employee to a boss in the hair business is an inspiring one.
With a specialization in dreadlocks, pedicures, manicures, and massages, James has been working as a loctician for the past two years. He attends to his clients from their homes or workplaces, with weekends being busier than weekdays.
James' decision to venture out on his own and choose freelancing over operating in a fixed place has given him the flexibility to attend to clients who may not have time to visit a salon. This includes stay-at-home parents watching over little kids.
As his own boss, James enjoys the freedom of working under no one's supervision, setting his own targets, and working at his or a client's convenience.
However, James also faces challenges such as clients booking appointments but not showing up, or showing up past the agreed time and day. Some clients also engage in too much bargaining, not taking into consideration transport costs and time taken.
James relies on referrals and social media tools to advertise his services. He also offers discounts and free services like manicures and pedicures to attract new clients and retain existing ones.
