This archive report was first published on 27 October 2019.
On October 27, 2019, the Kenya Tourism Board (KTB) urged 14 counties within the western tourism circuit to identify key tourism attractions in the region for promotion to international markets.
According to KTB Chief Executive Officer Dr. Betty Radier, individual counties have been identifying their own tourism attractions, but it's time for them to agree on main products and experiences that will attract international travelers.
"Western tourism circuit is one of our main focus as we seek to diversify tourism products and experience offering. We are therefore calling on the 14 counties to agree on key products and map itineraries for KTB to package and promote," Dr. Radier said during a meeting in Kisumu.
The western tourism circuit includes counties such as Kisumu, Kakamega, Busia, Vihiga, Bungoma, Homa Bay, Kericho, Bomet, Siaya, Kisii, Trans-zoia, Migori, Nandi, and Nyamira.
Dr. Radier emphasized that the current traveler is keen on discoveries, including adventure and diverse cultures, which are widespread across the country.
Wildlife Principal Secretary Prof. Fred Segor, who led tour operators for a tour of Impala Sanctuary, said the government has put a lot of focus on infrastructure improvement to support tourism investments in key areas across the country.
Prof. Segor noted that development of transport through standard gauge railway and revamped Kisumu Port to revive maritime activities in Lake Victoria will have a direct and positive impact on tourism activities.
