This archive report was first published on 26 October 2019.
Published on October 26, 2019, by Forbes, Elena Bajic, a HR practitioner, advises job candidates to approach this question with care.
Before answering, it's essential to understand what your prospective employer is looking for in a candidate. Research shows that most interviewers want to know if you're enthusiastic about the organization, if your values align with theirs, and if you've done research about the company.
When answering, be specific and avoid general, vague responses. For instance, instead of saying you're looking for a career change, explain why you're drawn to the company's culture or values.
Forbes offers the following tips for answering the question:
- Focus on why the company's culture is good for you.
- Speak about the company's reputation as an employer.
- Have knowledge about the company's products or services.
- Make yourself a relevant contributor to the company's objectives.
- Focus on the future and avoid bringing up past issues.
- Avoid talking about remuneration.
- Show your personality and be genuine.
