This archive report was first published on 25 October 2019.
From Passion to Business ¶
Sharon Ashley, a 54-year-old equestrian enthusiast, has been running Tack Rack, the only equestrian supply shop in East Africa, since 1997. Born and raised in Nairobi, Sharon's love for animals led her to dream of becoming a veterinarian as a child.
However, her path changed when she and her sister got their first horse at the age of 12. This marked the beginning of her journey into the world of equestrian sports.
Today, Tack Rack is a one-stop shop for all equestrian needs, stocking over 4,000 items, including supplements, horse shoes, nails, helmets, and body protectors. The shop, located in Nairobi, imports products from various countries, including the UK, Germany, Argentina, South Africa, India, and China.
Sharon's expertise extends beyond running the shop. She is the only saddle fitter in East Africa qualified by the Society of Master Saddlers in the UK. Saddle-fitting is crucial for both horse and rider comfort, and Sharon emphasizes the importance of a well-fitting saddle, comparing it to a human needing a well-fitting shoe.
With over 22 years of experience, Sharon has witnessed the equestrian industry evolve. While the racing business has become less reliant, polo has grown, especially among Africans. Horse riding has also gained popularity, with many children taking up the sport as an extra-curricular activity.
Sharon's shop also supports Riding for the Disabled (RDA), a therapy program that has gained popularity. The program allows children with disabilities to interact with horses, promoting relationships and confidence.
As the only equestrian retail outlet in East and North Africa, Tack Rack faces challenges, including importation difficulties, taxes, and duties. However, Sharon's dedication to her job and her staff of five keeps her motivated.
Sharon is also committed to training her staff, including her saddler, James, in the art of saddle fitting. She believes that empowering her team will not only improve their skills but also boost their confidence and pride in their work.
