This archive report was first published on 24 October 2019.
On October 24, 2019, Safaricom announced the appointment of Peter Ndegwa as its new Chief Executive Officer, effective April 1, 2020.
Ndegwa joins Safaricom from Diageo PLC, where he served as Managing Director of Diageo Continental Europe, overseeing operations in 50 countries in Western and Eastern Europe, Russia, the Middle East, and North Africa.
Before joining Diageo, Ndegwa served as CEO of Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the operations to deliver double-digit growth by investing in people, introducing new brands, and reorganizing the businesses.
Additionally, Ndegwa served in various senior executive director roles at EABL, a Diageo subsidiary, based in Nairobi, where he was part of the team that saw the EABL business more than double in value and win the Most Respected Business Award in East Africa for five consecutive years.
Ndegwa holds an MBA from the London Business School and a Bachelor's degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).
The CEO's post fell vacant after the death of Bob Collymore on July 1, 2019, and was temporarily held by Michael Joseph, the chairman of Kenya Airways.
