This archive report was first published on 24 October 2019.
On a typical day, many novice sellers face a daunting task: making a good impression on potential clients. However, this does not have to be a challenge. According to John Kageche, in an article published on October 24, 2019, there are simple yet effective ways to improve one's appearance without breaking the bank.
One of the most important things to remember is that looks matter in selling. A well-groomed seller is more likely to make a positive impression on clients, which can ultimately lead to a successful sale. This is not just about wearing expensive clothes or accessories, but also about maintaining basic hygiene and grooming.
For example, eating a breakfast that includes ugali can provide the energy needed to power through a long day of client visits. Additionally, taking a few minutes to clean one's shoes and freshen up before a meeting can make a big difference in how one is perceived.
Another affordable way to improve one's appearance is by investing in a few second-hand clothes, known as mitumba. While there may be a stigma associated with wearing mitumba, the reality is that many Kenyans dress in this style. In fact, statistics show that the majority of Kenyans dress in mitumba.
As a friend in Mombasa once said, 'If the job interview is for 10am tomorrow morning in Nairobi, that I travelled by road at Sh1,000 and you flew at Sh10,000 is irrelevant. What is relevant to the interviewer is that we were there at 10am looking the part.'
