This archive report was first published on 24 October 2019.
On October 24, 2019, Harmonize, a Tanzanian singer, made good on his promise to feed the masses by launching his food truck, a first investment by Konde Music Worldwide.
Harmonize, who has been open about his humble beginnings, has been teasing the idea of importing a food truck to serve affordable food to the lower LSM segments. His move is likely a nod to his own experiences growing up in a family that struggled to make ends meet.
Through social media, Harmonize announced the launch of his food truck, promising Tanzanians free food. The event was a huge success, with Harmonize taking to Instagram to express his gratitude to his fans and the media for their support.
"I used to wake up at 4am to make tea which I then hawked in Kariokor. I’m one of those people who have had a tough life even though it’s not good to speak on the highs and lows. However, when one speaks about them, they can motivate many others," Harmonize said in a post.
