This archive report was first published on 23 October 2019.
October 23, 2019 - Safaricom, a leading telecommunications company in Kenya, has unveiled a new strategy to mark its 19th year in operation. The company has committed to being Simple, Transparent, and Honest across all its products and operations.
As part of its efforts to simplify its products, Safaricom has introduced new data and calling plans with no expiry. Customers can purchase data bundles and calling minutes with no time limits, available immediately on 544#.
“Over the last 19 years, we have come a long way together with our customers. As we celebrate our anniversary, it is a unique opportunity to reevaluate our operations to ensure that we remain relevant to our customers into the future. Today, we are starting afresh and going forward we aim to be even more Simple, Transparent and Honest in everything that we do. For our customers, we are a Safaricom that is there, For You,” said Michael Joseph, CEO, Safaricom.
The new plans offer customers the freedom to purchase both talk time and data bundles for any amount, starting as low as KES 1. Customers can see how much data, minutes, and SMS they will get before completing the transaction.
Additionally, customers purchasing the new Call and SMS plans on 544# will get 50 percent extra talktime with every purchase, enabling them to talk more for less.
Safaricom has also committed to serve its over 33 million customers in under five minutes, both at its over 50 shops across the country and whenever they call the Call Centre.
The company will reorganize its shops to provide a more personalized experience to customers. New customers joining the network will get SIM cards for free at Safaricom shops and dealer outlets, upon which a customer will top up with KES 50 airtime to activate their line.
Customers will also have the freedom to choose a number of their choice when they purchase a new line.
In its bid to be more transparent, Safaricom has revamped the 100# menu. Customers will have the power to see and stop promotional messages, view how much data they have used, get their PUK, and much more on the new menu.
The company has also increased its data bundle sizes under the new plan by more than 45 percent, especially for the more affordable price points of between KES 1 and KES 20.
