This archive report was first published on 23 October 2019.
James Ndung'u, a 27-year-old hairstylist, has been running a successful freelancing business for the past two years. He offers a range of services, including therapeutic massages, manicures, and pedicures, and attends to his clients from their homes or workplaces.
Weekends are particularly busy for Ndung'u, who often shuttles between Nakuru and Kisumu to attend to his clients. He prefers freelancing over operating a fixed salon because it offers him more flexibility and allows him to cater to clients with non-traditional schedules, such as stay-at-home parents or individuals with demanding jobs.
As his own boss, Ndung'u enjoys the freedom to work without supervision and set his own targets. However, he faces challenges such as clients failing to show up for appointments or disputing his charges. To attract new clients and retain existing ones, Ndung'u relies on referrals and social media advertising, as well as offering discounts and free services.
On a good day, Ndung'u can earn up to Sh3,000, making his freelancing business a lucrative venture.
