This archive report was first published on 23 October 2019.
On October 23, 2019, Showmax, a year-old internet TV service provider, took a significant step in the live streaming market by introducing several sports channels to its paid-for offering.
This move marks a new frontier in the competition for live streaming revenues, which has been heating up in recent times.
According to Niclas Ekdahl, Chief Executive of MultiChoice's connected video division, the live sports stream is currently being piloted to gauge interest and define the company's offering.
"This October Showmax has taken this further, scheduling two marathons and 13 live football matches from the likes of the English Premier League, Italy's Serie A, Spain's La Liga, and the Euro 2020 qualifiers between now and the end of the month," Ekdahl said.
The new sports content, which includes live streaming of selected events from top international football leagues, athletics, motorsport, tennis, golf, and Extreme Fighting Championship, is included in the standard Showmax subscription price.
With this addition, Showmax now offers three content legs: international smash hits from the likes of HBO, African content and movies, and live sports streaming.
