This archive report was first published on 23 October 2019.
On October 23, 2019, 22Bet, a new sports betting firm, opened its doors in Kenya, marking a significant entry into the country's sports betting market.
22Bet's innovative approach focuses on providing a fun and secure betting experience, adhering to strict regulations and prioritizing customer safety.
Betting on football is extremely popular in Kenya, but concerns over data security and customer protection have long been debated. 22Bet's new sports betting portal addresses these concerns by utilizing an app with the highest standards in customer safety.
With 22Bet, customers can bet on various leagues and tournaments worldwide, including the Premier League, Champions League, and the Kenyan Premier League. The platform also offers additional features such as in-match betting and accumulators, as well as casino games.
Security and reliability are core aspects of 22Bet's offering, with the site adhering to strict data protection practices and guaranteeing all payments and transactions. The firm provides over 150 payment methods to maximize convenience and operates a 24/7 customer service team to resolve any issues.
22Bet's mobile app is available on both iOS and Android, making it easily accessible to customers. The firm has already gained popularity in Europe, with notable ambassadors including former German forward Kevin Kuranyi and Portugal legend Nuno Gomes.
As part of its partnership with Brazilian legend Ronaldinho, 22Bet was the title sponsor of the Ronaldinho & Friends vs. Adler All-Stars charity match at Eintracht Frankfurt's Commerzbank Stadium last year. The match featured notable appearances from ex-internationals Rafael Van Der Vaart and Kevin Prince Boateng.
