This archive report was first published on 23 October 2019.
On October 23, 2019, Safaricom unveiled new products in a bid to ensure simplicity, transparency, and honesty across all its operations.
The new products include a new data plan and a new calling and SMS plan that offer data bundles and calling minutes with no expiry.
According to Safaricom's CEO Michael Joseph, the company aims to be more customer-centric, with a focus on simplicity, transparency, and honesty.
"Over the last 19 years, we have come a long way together with our customers. As we celebrate our anniversary, it is a unique opportunity to reevaluate our operations to ensure that we remain relevant to our customers into the future," Joseph said.
The new plans empower customers with the freedom to purchase both talk time and data bundles for any amount, starting as low as KES 1.
Customers can see how much data, minutes, and SMS they will get before completing the transaction.
Additionally, customers purchasing the new Call and SMS plans on 544# will get 50 percent extra talk time with every purchase, enabling them to talk more for less.
Safaricom has also committed to serve its more than 33 million customers in under five minutes both at its more than 50 shops across the country and whenever they call the Call Centre.
The company has revamped the 100# menu to provide customers with more control over their services, including the ability to stop promotional messages and view data usage.
