This archive report was first published on 23 October 2019.
Capitalizing on Kenya's Gengetone Music Boom ¶
Kenya's music industry has seen a significant shift with the resurgence of Gengetone, a genre that has increased consumption of Kenyan content. Businesspeople are looking for ways to capitalize on this boom and turn it into revenue.
According to a recent article published on October 23, 2019, by The Standard, understanding your customer is key to developing a successful business strategy. The article highlights the importance of knowing your customer and not losing your business values even as you evolve.
Bill Gates, in an interview, emphasized the need to stay true to one's business values despite changes in the market. He also stressed the importance of being a first-mover in the industry, as seen in Apple's approach to introducing new features and products.
Another key takeaway from the article is the importance of not following the crowd. Instead, businesses should focus on finding their niche market and moving with an element of the wave. This approach allows businesses to stay ahead of the competition and adapt to changing market trends.
As the music industry continues to evolve, businesses must be willing to adapt and innovate to stay ahead of the curve. By understanding their customers, staying true to their values, and being first-movers, businesses can capitalize on the Gengetone music boom and turn it into revenue.
