This archive report was first published on 23 October 2019.
October 23, 2019
Safaricom, Kenya's leading telco by market share, has turned 19 and is celebrating with new data, voice, and SMS packages without expiry dates.
The Nairobi Securities Exchange-listed mobile services operator rolled out the new plans on Wednesday, allowing its 33 million subscribers to buy airtime and data for any amount, starting as low as a shilling.
Acting CEO Michael Joseph said in a statement, 'As a permanent proposition, customers purchasing the new Call and SMS plans on 544# will get 50 percent extra talktime with every purchase enabling them to talk more for less.'
However, the telecom retained data packages with expiry dates, giving customers the freedom to choose.
Under the new plans, Safaricom's subscribers can buy airtime and data for any amount, starting as low as a shilling, and get extra 45 percent data, especially those spending between Sh1 and Sh20.
Mr. Joseph also promised more simplicity and honesty, saying, 'Today, we are starting afresh and going forward we aim to be even more Simple, Transparent and Honest in everything that we do.'
The company, which started operations in 2000, also launched a new strategy as it strives to remain the market leader.
As part of the new strategy, Safaricom pledged to serve customers 'in under five minutes both at its more than 50 Safaricom shops across the country and whenever they call the Call Centre.'
The company also reorganised its shops across the country to provide a more personalised experience to customers.
For the first time, Safaricom is following in the footsteps of its competitors, Airtel and Telekom, by issuing free lines to new subscribers.
Starting November 1, 2019, new customers joining the network will get SIM cards for free at Safaricom shops and dealer outlets, upon which a customer will top up with Sh50 airtime to activate their line.
Customers will also have the freedom to choose a number of their choice when they purchase a new line.
