This archive report was first published on 19 October 2019.
On October 18, 2019, Eliud Kipchoge, the world marathon record holder, threatened to sue NRG Radio for using his name to market their brand without his consent.
Through his lawyer, Donald B. Kipkorir, Kipchoge demanded that the radio station remove his name, images, and references from all its platforms within two hours.
The radio station was also asked to issue an apology for violating Kipchoge's rights and misusing his name, image, and reputation.
NRG Radio had rebranded itself as 'Kipchoge Radio' and was running a social media challenge where they promised to gift Kipchoge a BMW i8 if they reached one million followers on Instagram by October 17.
