This archive report was first published on 18 October 2019.
On October 18, 2019, Kenyan betting firm Betika launched the 'BetikaNaCommunity' initiative, a multi-million shilling project aimed at supporting community development and nurturing talent in local sports, arts, and culture.
The initiative, which will see the company spend millions of shillings, will focus on supporting local sports, arts, and culture through various activities, including local sports and clubs' sponsorships, individual sports and talent development, growth and diversification into new sports, renovation of community centres and sports grounds, and distribution of sports equipment.
Speaking at the launch, Betika's Commercial Head, Mr. John Mbatiah, reiterated the company's commitment to supporting local sports, arts, and culture. He said, “It gives us great joy to see our sports people getting a chance to showcase and grow their skills. Betika is the community and the community is Betika!”
As part of the initiative, Betika will sponsor local community football tournaments across the country, reaching all 47 counties. The company will also work with the national government, local authorities, and sports personalities to help realize this dream.
Notably, this is not the first time the company has had such initiatives spread across the country. They have in the recent past invested heavily in grassroots football tournaments in various parts of the country, and have also sponsored various sports, including football, cricket, golf, motocross, rallying, and the Rhino Charge.
