This archive report was first published on 17 October 2019.
Published on October 17, 2019, a study by Alexa revealed that the average conversion rate for all e-commerce sites is a mere 2.9 percent. This means that for every 100 visits to your website, you can expect to make around three sales.
While this average conversion rate may seem discouraging, it's essential to remember that it's a baseline. The best e-commerce sites are converting at much higher rates than that, while the poor-performing sites are dragging the average down.
To improve your site's conversion rate, it's crucial to reduce bounces – those dreaded visits in which a person views just one page before leaving the site. In this article, we'll describe a few simple and actionable steps to prevent those bounces and keep people from leaving your site before checking out.
1. Publish Your Own Coupon Codes ¶
Does your site's checkout flow have a field in which customers can enter coupon codes? If so, you're likely losing sales. Research has shown that e-commerce buyers expect merchants to offer coupons, but your coupon code field is almost definitely costing you sales.
Think about your behavior as a consumer. When you see a coupon code field, you're likely to open a new browser tab and search for coupon codes. This can lead to a frustrating experience, causing you to abandon your purchase. Instead, publish your own coupon codes, like E-Cigarette Empire, which has devoted an entire section of its site to vape coupons.
2. Improve Your Recommendations and Product Discovery ¶
If you have a large product selection, consider adding a feature that automatically recommends related products. Amazon uses intelligent product recommendations to great effect, suggesting products that customers with similar interests have viewed.
Alternatively, you can create a curated experience for your customers by building a collection of products. This works in virtually any industry and can help keep people on your site and browsing.
3. Use Your Own Product Photos ¶
One of the best ways to prevent people from clicking their
